Why Dec24? "BIGGER THAN JESUS"? : "Behind Closed Doors: Where the New Webcasting Rates Actually Came From"

I didn't say it,John Lennon did. Maybe they believe it. That would explain Christmas eve as the date.

http://www.billboard.com/articles/business/6813840/behind-closed-doors-where-the-new-webcasting-rates-actually-came-from